Team Cadence Cyclery News & Media

Cadence Cyclery riding across the Southwestern

Mon, 01 Apr 2019 14:41:23 GMT

The last weeks our Norwegian man in town, Jonas Orset, did an epic road and bike trip from McKinney and all the way to Los Angeles and back. Jonas put the colours of Cadence Cyclery in 6 states and 2 countries during his 11-day round trip. A trip for a good cause. The Hope Journey. Here’s his own-written recap. I’m sure you have heard about slavery. But did you know it’s never been more slaves than it is today? Modern slavery is a global issue causing more than 25 million children, women and men worldwide to live a life deprived of freedom. USA is the land of the free, and I wanted to meet and hear what people knew and thought about modern slavery during my road trip to LA. My mid-goal was to race the Saddleback Gran Fondo in Irvine, CA, as a part of the Gran Fondo World Tour I won the last two years. The Saddleback GF was a charity event raising money for Pediatric Cancer Research. It’d be a long drive. I couldn’t just do it as a drive, that would both kill me mentally and physically, so I got in some stopover both to ride my bike and see some of the amazing places America has to offer, while meeting and talking to people along the way. DAY 1: My westbound journey started from Texas, and I had a long day in the car even though I got in a short ride crossing into Oklahoma, where I had a chat with some locals about what’s important in life, before eventually crossing into New Mexico. READ FROM DAY 1: Family first in Oklahoma https://www.facebook.com/notes/jonas-orset/family-first-in-oklahoma/ 2338836979513639/ DAY 2: My morning started with a few hours drive towards Albuquerque. The foggy morning weather eventually cleared up, so I decided to go for a ride from a town called Moriarty. I followed the old Route 66 to a place called Edgewood where I met an interesting character dressed up like the Statue of Liberty. I had a chat with him. Different cause, but we both wanted to set people free. READ FROM DAY 2: All about freedom in New Mexico https://www.facebook.com/notes/jonas-orset/all-about-liberty-in-new-mexico/ 2339971849400152/ DAY 3: I woke up in the trunk off my car for the 2nd day in a row on day 3. This time in a small town called Cameroon just off Grand Canyon. A chilly morning, and event snow up the mountain. Still I got up and had a good view on the amazing canyon. Such an incredible place! Later the same day I came to a town called Kingman where I got in a good ride to a small old gold-mining town, Oatman. A really cool place, looking like it was still year 1900. I met a nice guy from Montana, who was eating ice cream in the historic town. Later that evening I drove the last bit into Las Vegas which was a fascinating site for a boy from the small kingdom up in the north of Europe. We don’t really have anything like that where I’m from. I had a small spinn downtown looking at some of the crazy stuff going on. I don’t personally support the values of Sin City, but it was still an amazing place to see. READ FROM DAY 3: Icy in Arizona https://www.facebook.com/notes/jonas-orset/icy-in-arizona/2342063612524309/ DAY 4: The day started with heading to the Death Valley. I met a few inspiring people at the Death Valley Junction, two riders doing a bikepacking from San Francisco to Denver. I always get fascinated talking to people that are doing things outside the norm. After a short chat I went on to the Death Valley National Park. I got my bike out the car getting ready for a good ride myself. I rolled down to -170 ft below the sea level. The lowest I’ve ever been. From there it can only go up, and it did. All the way up to Dante’s view at 5,476 ft. 26 miles of consistent climbing! I got a great view at the top in sunset. It was epic, but so cold. And the downhill was therefore not very pleasant. But I got back to my car and continued on to California. READ FROM DAY 4: You never know in Vegas https://www.facebook.com/notes/jonas-orset/give-all-a-chance-you-never-know-invegas/2343616215702382... DAY 5: My fifth day offered a last drive into LA and I got a sweet ride seeing some of the world-famous places from the movies. The Hollywood sign from the Observatory, the Hollywood Walk of Fame, Santa Barbara and Venice Beach. I was pretty much overwhelmed by being these places. Really cool to cross them of my bucket list. I ended my day driving down to Irvine to park and sleep in the Walmart parking lot. READ FROM DAY 5: Alive in Death Valley, Footsteps of the stars in Hollywood https://www.facebook.com/notes/jonas-orset/alive-in-death-valley-footsteps-of-thestars-in-hollywood/... DAY 6: This is what I came for, the Saddleback Gran Fondo and the first race of the Gran Fondo World Tour. It started real early at 6 a.m. so good I slept nearby. It was a noncompetitive event, so it most importantly was to finish. However we quickly made a leader’s group of 6 riders doing the 100-miles in a good tempo. We weren’t drilling it, so I had time to enjoy the Californian hills and the Pacific coast line. A great day on the saddle. In the evening I went back to Hollywood to stay the night in the guest room of the son of my fathers friend, which is living the dream trying to make it as a big time film producer in LA. Another Norwegian enjoying the US. READ FROM DAY 6: Riding for a cause in LA https://www.facebook.com/notes/jonas-orset/riding-for-a-cause-in-cali/ 2348070085256995/ DAY 7: It was the weekend of the Redlands Cycle Classic and I went over to race the cat 1 crit in Redlands Downtown. I start to get why everyone are talking about the US crits. They are well-organised, fun and there’s a lot of them. It seems to be the main type of racing you are doing over here. I had another good experience from Redlands, and got a couple primes underway. In Vegas spirit I went all-in for the win and had a massive attack with 5 laps to go. I made a good gap and at some points it looked promising. But a team really got organised in the chase and caught me just before the last lap. A bummer, but a decent attempt, and maybe it next time stays? I’ll keep trying. READ FROM DAY 7: The priceless people behind the scenes https://www.facebook.com/notes/jonas-orset/the-priceless-people-behind-the-scenes/ 2350396001691070/ DAY 8: I got in a few hours drive after Redlands and woke up in Blythe. After a morning coffee at Starbucks I went on eastwards. It was great weather today’s plan was to check out the huge climb of Mt Lemmon outside Tucson. It was a good drive to get there and already 5 p.m when I got started, so the sun was setting and I definitely wasn’t prepared about for the temperature drop higher up, especially in the shadow areas. But I used my Norwegian viking spirit to push through the cold and got up. What a huge hill. 5446 ft over 21 miles. I didn’t go fast, just finding a rhythm and enjoy it. Which I did, except the freezing chill. READ FROM DAY 8: Aiming for the Sky in Tucson https://www.facebook.com/notes/jonas-orset/aiming-for-the-sky-in-tucson/ 2362525930478077/ DAY 9: I started to get used to sleeping in the trunk, so I got another in before continuing east. A few hours drive took me to a place called Lordsburg, NM. The weather was great so I rolled over for today’s training ride. I looked up a road leading me into Gila National Park. That must be good, I thought. I got on the bike but quickly realised I was not very welcomed on this road. The trucked passed me in 80 mph with few feet apart. I got pretty anxious, and started to look more behind than forward. Sometimes the car drivers in the US are just insane. But I made my training and got another session in the bank. The evening I drove back to Texas and passed El Paso. I had found a host on warm showers inviting me to stay in her home near Tornillo. Great hospitality and sweet to be back in a proper bed. READ FROM DAY 9: Great hospitality in Texas https://www.facebook.com/notes/jonas-orset/open-hearths-and-borders-in-el-paso/ 2352671651463505/ DAY 10: Waking up so close to Mexico makes an adventurer like myself start dreaming about putting my feet on Mexican ground. I’d hear stories about danger, but my host, Mary, calmed me down. I made a route on Stava and planned to ask some American border guards about the safety before I went across. But when I came to the border there were no-one to see, and suddenly I had passed the Mexican border. I was planning to ask someone there about safety, but I guessed, since there’s no-one to ask I’d just ride on. It was an interesting ride and I added a few sweet spot intervals made it both a small adventure and a good session. I got a few times chased by some dogs, with was the worst part of the ride, but coming into the US border I understood I’d been lucky. This was a cartel-runned area and one of the most dangerous parts along the border. Man, I guess I had angel guardian and I now get why all the houses were ruined. It was a war zone. RECOMMENDED READ FROM DAY 10: In the streets of traffickers https://www.facebook.com/notes/jonas-orset/crossing-into-mexico-in-the-streets-oftraffickers/2354452... DAY 11: Last night I was getting close to Dallas, and could have driven all the way to McKInney, but I wanted to check out Stockyards in Fort Worth before delivering my rental car at the airport rental service. A sweet old town and a great place to see. A taste of the Old Wild West. Pretty cool and something else than Norway’s national history. After my ride I went to meet Jim Goodyear, my host in McKinney, and I delivered my car before we headed off to Fair Park Thursday Night Crit. I didn’t race that night myself, but watching Jim and another 100 of riders really loving riding their bike was a perfect way to end of my Hope Journey. It’s been a pretty massive experience, but I have really enjoyed it. Both seeing and riding in all these famous places, racing in California, but maybe most of all meeting and talking to so many good people. I believe in the great value of trying to understand other people, people with various backgrounds, and have other thoughts and beliefs. That people are different doesn’t mean we shall not get to know them and learn from them. We all have our stories and we all deserved to be heard. The facts that 25 million people are caught in modern slavery, and deprived their freedom are not only injustice to the abused ones, but an assault to the whole humanity. I belive all people should have the rights to live a free life. A life of liberty, equality, diversity, and unity, the core values of America. Cycling is a great way to experience freedom and meet people. With Hope Journey I wanted to raise the awareness and get people together to stand up against modern slavery. I wish you want to walk with me on this mission. I want to thank you to Cadence Cyclery for the opportunity to come to the US to ride and share my mission through cycling. Now it’s time to get back to Texas to race!

Pro cycling adventures from Norway to Texas!!

Mon, 04 Mar 2019 14:39:32 GMT

Weekly Racing Updates from Jonas Orset

The second biggest state in the US and deﬁnitely one of the strongest states for

the sport of cycling. I know European racing. I know Asian racing. I raced in Africa

and South America. Now, new adventures lays ahead in Texas. !

28 year young Norwegian exploring the world of cycling

First, let me introduce myself. My name is Jonas Orset. People say I look like I’m

20 years old, but the reality is that my birth certiﬁcate says I’m 28, so I guess on in

my last years of the twenties already. As a cyclist you’re young and promising

while your under 23 years old. From then it each year getting tougher and tougher

to climb the stairs in the international cycling scene. !

I raced since I was 17 years old, and been continental rider 4 years. Started in

Norway, then Sweden, then China actually. What an amazing few months living as

a pro in Shanghai! !

The following years I decided to try my luck in Belgium. 2 years in the Flanders

gave me heaps of experience and knowledge of what cycling really is about, but it

was also challenging, both mentally and physically. I needed a new view on my

career. !

Colombian adventure and some ultra racing

I had some cycling friends in Colombia inviting me over, which proved to be

another epic experience. Racing and riding over there is incredible. I went home

racing nationally in Norway the summer of 2017. One of the most insane races I

did was a Norwegian Classic, the 540 km (336 miles) Styrkeprøven Trondheim-

Oslo, which I manage to win on my ﬁrst attempt. The doors of ultras was opening

up, but I still decided to give the pro UCI-races another go when signing for a

Spanish continental team for 2018. A team that did deliver what they promised and

I once again looked into endurance racing. !

I was last year 2nd in the Styrkeprøven, and raced my ﬁrst Everesting (8850 meter/

29.000 feet of elevation up and down in one single climb until you reach the same

elevation as Mount Everest). The Everesting went great, so I continued and I sat a

new Norwegian record on 10.000 meter elevation in 12h 50 min in the charity event

Hope Challenge to raise money for Hope for Justice. !

I decided to give it another go just a month later, since I knew I could do it faster.

On my birthday I went for it and ﬁnished my second 10.000 meter in 10h 57min

which is a new World Record ! !

Extreme Challenge

Last year I also won the Gran Fondo World Tour for the 2nd year in a row, and I

should also mention Extreme Challenge where I rode as a charity event from
Cambodia to Vietnam. To make it extra challenging I had a backpack of 25 kg (55

lb) rice for the 25 million slaves in the world. It was some tough ﬁve days. !

During this trip I met Jim Goodyear who invited me to Texas. I have a hard time

saying no to an adventure and when he hooked me up with Cadence Cyclery it

was all green lights. !

Develop as a pro rider and experience America

Racing in the US will be another in the bucket, and a great way to develop my

racing repertoire and become a even better and stronger rider. Next to the racing

I’m looking forward to get to see what the US got for me and get to know the

American people and the culture of Texas. !

I just made it through my ﬁrst week in McKinney, Dallas, and have another 10

weeks in Texas left. It’s been all good so far, I been well settled with the Goodyears

and very welcomed to the Cadence Cyclery family. I already kickstarted my spring

season riding for Giant Lakeside - Audi McKinney p/b Baylor Scott and White. !

I’m thankful for the opportunity and glad to already get to know so many good

people. The upcoming months are going to be awesome! !

Follow o n social medias:
https://www.cadencecycleryteam.com/
https://www.facebook.com/TeamGiantLakeside/

https://www.facebook.com/jonasorset90
Instagram : www .instagram.com/JonasOrset !
Webpage: www .jonasorset.com !

Team Giant Lakeside - Audi McKinney p/b Baylor Scott & White Official Announcement

Mon, 14 Jan 2019 13:09:22 GMT

We are excited to announce the official lineup for the 2019 season. The team plans to target the TXBRA cup as well regional and national events like Joe Martin Stage Race, Tulsa Tough, Tour of Gila, Gateway Cup and other USA Cycling PRT and USA Crit Series events.

The team will have many returning riders, including David Gaona, Christopher Hanson, Tyler Stewart and Ben Williams. Our team captain, Corey Ray, is also returning after a year away from the team. We will also be bringing on many new riders, including Austin Whittington, Randy Lee, Collin Davis, and Tucker Nichols. We would also like to welcome Jonas Orset, all the way from Oslo, Norway. He brings experience from several pro teams including Jilun-Shakeland Cycling and Prorace Cycling Team in Europe.

The Official 2019 Giant Lakeside - Audi McKinney p/b Baylor Scott & White Roster is as follows:

Corey Ray (Team Captain) Whitesboro, Texas

Ben Williams McKinney, Texas

Aston Haswell Fort Worth, Texas

Christopher Hanson Austin, Texas

Tyler Stewart Austin, Texas

Caleb Hulsey Austin, Texas

Andy Heuser Denton, Texas

David Gaona Morelia, Mexico

Austin Whittington Keller, Texas

Randy Lee Dallas, Texas

Collin Davis Dallas, Texas

Jonas Orset Oslo, Norway

Tucker Nickols McKinney, Texas

Title Sponsors

Giant Lakeside

Audi of McKinney

Baylor, Scott & White

Supporting Sponsors

Cadence Cyclery

Wattage Coffee Company

Zillis

Precision Demolition, LLC

Oakley

Endurance 360

Atomic Auto Parts

Velosurance

Castelli

Tupps Brewery

Infinit Nutrition

Kogel Bearings

Avoca Roasters

To keep up with Giant Lakeside - Audi McKinney p/b Baylor Scott & White during the 2019 season, be sure to like their official Facebook page.

Giant Lakeside - Audi McKinney p/b RŌKA Official Announcement

Sun, 24 Dec 2017 19:52:25 GMT

We are excited to announce the official roster for the 2018 Team Giant Lakeside - Audi McKinney p/b RŌKA.

For immediate release as of December 27th, 2017.

Giant Lakeside - Audi McKinney p/b RŌKA has announced the official lineup for the 2018 season. In 2018 the team will be targeting the TXBRA Cup Series as well as many regional and national events, such as Joe Martin Stage Race, Tulsa Tough, Tour of Gila, Gateway Cup and other USA Cycling PRT and USA Crit Series events.

The team will have many returning riders, including Grayson Keppler, Caleb Hulsey, Tyler Stewart, and Ben Williams. We will also be bringing on many new riders, including Michael Smith who recently moved to Prosper Texas from California. Mark Niiro, the Director of Engineering at RŌKA Sports will be joining the team in 2018 after having a successful 2017 season with multiple top-10's and ending the season with a win at the 2017 Texas State Road Championship.

Many new members from south Texas will be joining the 2018 roster as well, including Justin McQuerry formerly racing under Team Novo Nordisk for the past four seasons.

The Official 2018 Giant Lakeside - Audi McKinney p/b RŌKA Roster is as followed:

Grayson Keppler - Team Captain
McKinney, Texas

Michael Smith
Prosper, Texas

Ben Williams
McKinney, Texas

Mark Niiro
Dallas, Texas

Aston Haswell
Fort Worth, Texas

Christopher Hanson
Austin, Texas

Tyler Stewart
Austin, Texas

Caleb Hulsey
Austin, Texas

Justin McQuerry
Austin, Texas

Alex Carmona
Austin, Texas

Paul Carty
Austin, Texas

Conor Steward
San Marcos, Texas

Austin Robertson
San Marcos, Texas

Luke Gentry
San Marcos, Texas

Title Sponsors
> Audi of McKinney
> Giant Lakeside

> RŌKA Sports

Supporting Sponsors

> Cadence Cyclery
> Wattage Coffee Company
> Regions Bank
> Precision Demolition, LLC

> Easton Cycling

> Endurance 360

> Atomic Auto Parts

> Velosurance

> Castelli

> Tupps Brewery

> RETÜL

> Michelin

> Infinit

> Kogel Bearings

> Beet Root Pro

To keep up with Giant Lakeside - Audi McKinney p/b RŌKA during the 2018 season, be sure to like their official Facebook page .

For any media inquiries, please contact Chris Degenaars at chrisd@cadencecyclery.com .

RACE RECAP | Tuesday Night Crit – Week Two

chris@chrisdeg.com (Chris Degenaars) — Thu, 13 Apr 2017 03:58:41 GMT

The Tuesday Night Crit was a coming out party for the Cadence 4/5 race team with 11 teammates lining up for the 5:45 PM start. It’s always nice hearing competitors say, “Damn, Cadence showed up tonight” when you roll to the starting line.

You know the saying, “Everyone has a plan, until you get punched in the throat.” Well, Cadence went in to the race with a plan and an understanding of what roles each person was willing to play based on early season fitness. Their main goal was to make sure no break was established unless they were in it and controlling it.

As the timer started, the first lap commenced at tempo pace. There was a strong south wind that evening that would require special consideration as the race unfolded. On the second lap, David Kim made a move on the outside with Jim Goodyear on his wheel. He slingshotted Jim off the front and the break was underway.

After a lap on his own, Jim was joined by a six-man group that bridged up by the third lap. Tucker Nickols and Jay Coleman of Cadence Cyclery were among that group being pulled up to Jim by riders from Windsor Door and PACC. From there it was a Cadence controlled race. While a lot of the work was done by the three Cadence teammates, it was perplexing to see the three others take an occasional pull on the front. Smarter racers would have sat sixth wheel all evening with three Cadence racers in the break. Of course, we’ve all seen crazier things in a C race before.

Bicycles Plus failed to put anyone in the break. During the race you could hear their frustration at the lack of help to pull back the 6 man breakaway. Each time someone would launch an attempt to bridge, there were multiple Candace riders ready to respond and crush their efforts. Noah Moran, Brian Mazzei, Chris Rogers, David Kim, Scott Neice, Bill Kane, Austin Hoover and Gerry Douglas all played an instrumental roll in making sure this race didn’t come back together. Each time BP would try to get something going, Brian Mazzei would flash his pearly whites with a sarcastic grin bigger than Chad Plumlee’s bank account and pull them back. Not only was this good strategy, but it most likely helped avoid a last lap crash like the previous week. There’s nothing scarier in life than a 4/5 bunch sprint to the finish. It worse than a blind cat in a room full of rocking chairs.

In the end, Jim pulled the last lap coming into the final turn. Jay launched early and took one rider with him. In the sprint finish Jay and Jim didn’t have a response to the sprint of Sam Findlater of Windsor Door who is in mid-season form. However, placing two riders on the podium was an accomplishment for a group of riders just getting to know one another.

The Cadence 4/5 team is going to target one Tuesday Night Crit a month for an all out blitzkrieg. If you are a 4/5 racer and would like to join this effort please let Brian Mazzei know. We have a Facebook group set up for those that wish to race on a regular basis and would welcome your participation. Until the next race, keep the rubber side down and the bugs out of your teeth.

2017 Kick-Off Party Recap

chris@chrisdeg.com (Chris Degenaars) — Tue, 31 Jan 2017 00:00:00 GMT

We hope everyone had a great time at our 2017 Kick-Off party. We are sorry we could not communicate as well as we would have liked at the venue, so here is a recap of what we covered, or would have liked to cover:

January 8, 2017

Team Cadence Cyclery – 2017 Kick-Off Meeting

Time: 6:00 – 9:00PM

Location: Mini of Plano

Catering: College Street Diner

6:00PM Gather for food and drinks

6:30PM – 7:00PM Overview

Name Tags
Suggestion Box
Organization
Kit Display
Onsite Membership and Kit Ordering
2016 Point Awards
Raffle – throughout the evening
Food
Sponsor Recognition

Organization

Board of Directors

Gary Deserrano
Chad Plumlee
Patrick Herron
Eric Warden
Brian Mazzei
Rodger Nutt
Mike Valentine

Team Officers

President – Gary Deserrano
Vice President – Chad Plumlee
Secretary – Patrick Herron
Treasurer – Eric Warden
Membership – Brian Mazzei
BoD Liaison – Rodger Nutt
PBA Ride Coordinator – Mike Valentine

Communication – Lauren Koon
Marketing/Website – Chris Degenaars
General Counsel – Chip Burrell
Sponsors – Chad Plumlee

Team Leaders

Elite – Corey Ray
Road Cat 2/3 – Ryan Godfrey
Road Cat 4/5 – Brian Mazzei
Women’s – Leigh Anne Robertson
Master’s – Jeff Noon
Junior/U23 – Chris Degenaars
MTB – Steve Allen
CX – Eric Warden
Tri – Jamie Bryson
Rally – Jennifer Kaltenbach
Gravel – John Trotter
PBA Ride Leader – Mike Valentine

Elite Team

Chris Dauwe
Chris Wright
Kent Myer
Grayson Keppler
Dayne Martin
Tyler Stewart
Corey Ray
Michael Jones
Caleb Hulsey
Kyle Walker
Sam Thorpe-Loversuch(New Zealand)
Frank Sutton(New Zealand)
Cameron Hoffman(guest rider)

2017 Membership

Dues paid by January 31 – $75 payable to payments@cadencecycleryteam.com via PayPal
Website ( www.cadencecycleryteam.com )
- Sponsor Pages
- Membership Application
- Event Reports
- Event Calendar
- Forums – prefer over Facebook
- Online Store – open until Jan. 10 for kit orders
- Frame Stickers – order anytime

From the Suggestion Box

Do more "meet and greets" socials so we can get to know more.
Two Local "Supported" Training Weekends in DFW. Hosted by the Elite Team but for Masters and Cat 3, 4, 5.

you can view pictures from the party here:

https://www.facebook.com/1702907856666631/photos/?tab=album&album_id=1704145176542899